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Do you use Google Analytics or maybe Adobe Analytics? You probably do as these are standards in the toolkits of most modern digital marketers.These web analytics tools are good at several things: Tracking user actions like page views, showing which channel the visitor found you from, even measuring how long people watch a video. A … Read more Use Task Analytics for a Better Digital Experience
June 12, 2018 by Sphoorti Bhandare, Guest authorMarketers are now facing a big challenge: To prove if and how digital marketing campaigns boost sales and revenue. Google Analytics Attribution Models can help. Basically, if you can identify which channel’s influence prospects to convert, then your marketing investments and resources will improve.Google Analytics’ attribution models help you … Read more Beginner’s Guide to Google Analytics Attribution Models
Intro to Google Analytics Quick Start Configuration GuideCongrats, you have Google Analytics installed like the rest of the world. But the question is: is your Google Analytics configured correctly? Before diving too far into your Google Analytics dashboard, make sure you have everything set up right. After all, web analytics rely on having complete and accurate data in … Read more Configuring Google Analytics: Quick Start Guide to Google Analytics Setup
Guest post by Ash Salleh | July 28, 2019 A mile a minute. That’s how fast digital disruptions are changing the way we do business. As soon as owners catch up with the latest technological change, another one comes along that renders their business models obsolete. But just because digital innovations “disrupt” doesn’t mean they are bad … Read more Digital Marketing Funnel: Past and Present Development
February 18, 2019 by Kayla MatthewsVoice marketing took off in significant ways thanks to the increase of smartphones and smart speakers with voice recognition capabilities. Successful voice marketing means understanding how people like to use voice recognition technology and catering marketing strategies to those habits. As such, people can use their gadgets in ways they … Read more 6 Brands That Are Successfully Strategizing for Voice Marketing
We recently hosted a great webinar on incorporating data science into marketing entitled “Stop Reacting & Start Predicting: Take Control of your Marketing Performance with Data Science.” You can find the video replay and slides below. If you are in marketing analytics, you know how ground-breaking the topic of data science is to the field. But … Read more Stop Reacting & Start Predicting: Take Control of your Marketing Performance with Data Science