Use Task Analytics for a Better Digital Experience

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Do you use Google Analytics or maybe Adobe Analytics? You probably do as these are standards in the toolkits of most modern digital marketers.These web analytics tools are good at several things: Tracking user actions like page views, showing which channel the visitor found you from, even measuring how long people watch a video. A … Read moreUse Task Analytics for a Better Digital Experience

Beginner’s Guide to Google Analytics Attribution Models

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June 12, 2018 by Sphoorti Bhandare, Guest authorMarketers are now facing a big challenge: To prove if and how digital marketing campaigns boost sales and revenue. Google Analytics Attribution Models can help. Basically, if you can identify which channel’s influence prospects to convert, then your marketing investments and resources will improve.Google Analytics’ attribution models help you … Read moreBeginner’s Guide to Google Analytics Attribution Models

Configuring Google Analytics: Quick Start Guide to Google Analytics Setup

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Intro to Google Analytics Quick Start Configuration GuideCongrats, you have Google Analytics installed like the rest of the world. But the question is: is your Google Analytics configured correctly? Before diving too far into your Google Analytics dashboard, make sure you have everything set up right. After all, web analytics rely on having complete and accurate data in … Read moreConfiguring Google Analytics: Quick Start Guide to Google Analytics Setup

Thank you for registering for the “Conquering Google Analytics” Webinar

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Stop Reacting & Start Predicting: Take Control of your Marketing Performance with Data Science

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We recently hosted a great webinar on incorporating data science into marketing entitled “Stop Reacting & Start Predicting: Take Control of your Marketing Performance with Data Science.” You can find the video replay and slides below. If you are in marketing analytics, you know how ground-breaking the topic of data science is to the field. But … Read moreStop Reacting & Start Predicting: Take Control of your Marketing Performance with Data Science

Register for Webinar: Take Control of your Marketing Performance with Data Science

Stop Reacting & Start Predicting: Take Control of your Marketing Performance with Data ScienceJoin us for this live webinar event & discover how data science can improve your marketing performance managementTuesday, May 15th, 2pm Eastern (11am Pacific)Register nowThe WebinarJoin Speaker Connie Quach, Founder and VP, Products at conDati, a data science company for marketing performance. She will … Read moreRegister for Webinar: Take Control of your Marketing Performance with Data Science

Aori: Easily Create and Optimize SKAG AdWords Campaigns

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Google AdWords is powerful. It accounts for the vast majority of search marketing and a huge chunk of digital ad spend. But are you optimizing AdWords for your business? If you aren’t using SKAG, you may not be. The SKAG (Single Keyword Ad Group) concept is an innovative method to try with AdWords We will show you how to … Read moreAori: Easily Create and Optimize SKAG AdWords Campaigns

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