Use Task Analytics for a Better Digital Experience

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Do you use Google Analytics or maybe Adobe Analytics? You probably do as these are standards in the toolkits of most modern digital marketers.These web analytics tools are good at several things: Tracking user actions like page views, showing which channel the visitor found you from, even measuring how long people watch a video. A … Read moreUse Task Analytics for a Better Digital Experience

Beginner’s Guide to Google Analytics Attribution Models

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June 12, 2018 by Sphoorti Bhandare, Guest authorMarketers are now facing a big challenge: To prove if and how digital marketing campaigns boost sales and revenue. Google Analytics Attribution Models can help. Basically, if you can identify which channel’s influence prospects to convert, then your marketing investments and resources will improve.Google Analytics’ attribution models help you … Read moreBeginner’s Guide to Google Analytics Attribution Models

Stop Reacting & Start Predicting: Take Control of your Marketing Performance with Data Science

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We recently hosted a great webinar on incorporating data science into marketing entitled “Stop Reacting & Start Predicting: Take Control of your Marketing Performance with Data Science.” You can find the video replay and slides below. If you are in marketing analytics, you know how ground-breaking the topic of data science is to the field. But … Read moreStop Reacting & Start Predicting: Take Control of your Marketing Performance with Data Science

Actionable Voice Search SEO Recommendations to Optimize for Position V

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We recently hosted a great webinar on “Actionable Voice Search SEO Recommendations to Optimize for Position V.” Please find the video replay and slides for this recent Voice SEO Webinar below. If you are into SEO, you probably know one of hottest topics is Voice Search. In this MarTech Wiz webinar “Actionable Voice Search SEO Recommendations to … Read moreActionable Voice Search SEO Recommendations to Optimize for Position V

RallyMind: Control your trove of landing pages with Google Sheets

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Yes, RallyMind is an elegant and powerful new tool in the landing page space. But it might not be right for you… See, RallyMind is not just another landing page builder. It’s different.​Some companies need only a few landing pages…in this case, the usual tools will do. BUT if you have A LOT of landing pages, then … Read moreRallyMind: Control your trove of landing pages with Google Sheets

Aori: Easily Create and Optimize SKAG AdWords Campaigns

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Google AdWords is powerful. It accounts for the vast majority of search marketing and a huge chunk of digital ad spend. But are you optimizing AdWords for your business? If you aren’t using SKAG, you may not be. The SKAG (Single Keyword Ad Group) concept is an innovative method to try with AdWords We will show you how to … Read moreAori: Easily Create and Optimize SKAG AdWords Campaigns

SEO Keyword Research Guide: Compile a Killer List of Keywords for Free

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Don’t rely on just one tool for keyword research.You want to approach keyword research from many angles. To get a full list of killer keywords for SEO, use several sources. Every tool works differently. The more keywords you uncover the better your SEO will be.But all these tools…how about the cost?We got you.All four tools … Read moreSEO Keyword Research Guide: Compile a Killer List of Keywords for Free

Configuring Google Analytics: Quick Start Guide to Google Analytics Setup

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Intro to Google Analytics Quick Start Configuration GuideCongrats, you have Google Analytics installed like the rest of the world. But the question is: is your Google Analytics configured correctly? Before diving too far into your Google Analytics dashboard, make sure you have everything set up right. After all, web analytics rely on having complete and accurate data in … Read moreConfiguring Google Analytics: Quick Start Guide to Google Analytics Setup

2018 Guide to WordPress SEO Best Practices

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You know SEO is important for your WordPress site. EVERYONE knows that but not everyone ranks well. Why? The difference is…. The people you will outrank stopped reading this article halfway through without doing anything! But for you still reading: SEO can be a game changer for your business. It has been a game changer for mine. The higher your ranking in … Read more2018 Guide to WordPress SEO Best Practices

Free Facebook Ad Calculator

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We recently created a Free Facebook Ad Calculator. Start by entering your revenue goal and price of service or product. The Facebook Ad Calculator will then calculate the number of customers (unit sales) you’ll need to get. In the funnel conversion rate section, enter your landing page conversion rate and Facebook ad CTR (click-through-rate). If you don’t know … Read moreFree Facebook Ad Calculator

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