We recently hosted a great webinar on incorporating data science into marketing entitled "Stop Reacting & Start Predicting:
Take Control of your Marketing Performance with Data Science." You can find the video replay and slides below.
If you are in marketing analytics, you know how ground-breaking the topic of data science is to the field. But what can it really do and how do you get started?
In this MarTech Wiz webinar "Stop Reacting & Start Predicting:
Take Control of your Marketing Performance with Data Science," Connie Quach of conDati walks us through the why, what, and how of incorporating data science (i.e. machine learning or artificial intelligence, AI) into marketing analytics.
In this webinar recording we'll cover:
- How to get started with data science & machine learning with respect to marketing activities
- Why do Marketers need to get started now?
- Examples of game-changing Data Science business results from other companies
Founder and VP, Products at conDati
Prior to joining conDati and being one of the founding members of the company, Connie served over 15 years in senior product management and product marketing roles in both established corporations and venture-funded start-up environments focused in SaaS within the IT/Big Data/technology sectors. With a special interest on improving communication between technical and business professionals, she helps translate technical product information for non-technical business audiences, as well as analyzing IT / Software markets and sharing industry insights and trends. Now, bringing her expertise to building out conDati’s portfolio of intelligent marketing analytics solutions, she is working on some of the most interesting challenges in collecting, storing, and analyzing extremely large data sets. Connie holds a business degree from California Polytechnic Pomona and a graduate degree from California State University, San Marcos; Certified Scrum Product Owner and Pragmatic Marketing Alumni.