Chatbots & Digital Marketing [Panel]

MarTech NYC presents: Chatbots & Digital Marketing

Panel Discussion with thought leaders in the chatbot industry


Wednesday, September 20th, 2017 at 6:30pm

Galvanize - West SoHo (315 Hudson St., New York, NY)

Free (to get ticket, RSVP below)

A special panel discussion and networking event with several thought leaders of the Chatbot industry.

Chatbots and messaging can be powerful tools for marketing professionals. In this panel, “Chatbots & Digital Marketing,” we will cover best practices in leveraging chatbots for converting and retaining customers, common pitfalls, and great use cases. We’ll also discuss the pros and cons of leveraging different platforms, branding your chatbot, creating personality, and much more!

The Panel includes:

Clara de Soto, Co-founder of

Named one of The Next Web’s 100 Tech & Business Women Speakers, Clara is a serial entrepreneur, currently co-founder of, an award-winning enterprise chatbot solution ranked by Forrester as “Top 10 Chatbots for Enterprise.”  At, she heads up strategy, marketing, and business development, and is the Editor of industry-leading Chatbots Weekly. Clara’s previous company, ClearHart, a wearable tech for live events company, was acquired in 2015. Clara also co-created the viral hit, KillSwitch App. Clara’s work as a Creative Technologist has been featured on Bloomberg TV and named in Entrepreneur Magazine’s 100 Brilliant Companies. She’s been invited to speak at CES, Mobile World Congress, General Assembly, and NYU, among others. Clara started her career at McCann Erickson, contributing to creative direction for iconic brands including L’Oreal and Mastercard. Clara is originally from Argentina and Peru and Majored in English at Boston College.

Rachel Law, CEO of Kip

Rachel co-founded Kip in 2014 and is Chief Executive Officer. She has years of experience and deep expertise in e-commerce and cross-border logistics from Asia to US and EU. In 2009, she founded an online website and community to help teen girls in USA and EU purchase youth street fashion from Japan, Korea and Singapore. She grouped individual orders, brokered transactions and organized drop shipping and logistics to minimize costs and provide savings buying wholesale. At its peak, the website had 12M daily visitors, $6000 USD daily transactions and over $2M USD in gross volume annually. She ran this website with only a couple of spreadsheets and a huge social community connected via chat. As an individual, it was impossible to scale up group orders. Rachel thought of ways to automate the process of group shopping and pooling group orders and founded Kip together with Alyx Baldwin.
Kip is a software agent that allows anyone to shop across borders with a 1-click checkout. Using artificial intelligence, Kip pools group orders using chat apps to optimize supply chain and payments to create delightful social shopping experiences. Rachel is responsible for Kip’s overall product direction, user acquisition and business strategy.

Marc Maleh, Global Director at Havas Cognitive

Marc has over 13 years of experience in interactive and emerging technology. Prior to his role as Global Director of Cognitive at Havas. Marc served as VP, Managing Director at R/GA, where he helped grow a team of Data Scientists, technologists, and creatives who built data driven platforms and campaigns for Nike, LA Dodgers, MD Anderson Cancer Research Center, Samsung and Verizon.  Marc has also managed international design and technology teams in New York and Shanghai for Screampoint, working with clients that included Apple, AIG, World Trade Center Development, Hudson Yards Development and Jamba Juice.   Marc has been a Judge at the Cannes International Festival of Creativity and has spoken at Fast Company Innovation Festival, Venture Beat AI Conference,  NYC Media Lab, General Assembly, NYU, Parsons and Montana State University.

Zakie Twainy, VP of Chatbots at ROKO Labs



Jenna Niven, Creative Director at R/GA

As Creative Director, Jenna Niven works on interactive and experience design projects with a specialization in emerging technology. During her time at R/GA, she’s created award-winning communications and innovative service platforms within the financial sector. Her focus has been to bridge the gap between the creative, data science, and engineering disciplines. With 10 years of industry experience, she’s worked across dozens of Fortune 500 companies to deliver integrated campaigns, and develop products and services that resolve complex business challenges for clients—including IBM, Netsuite, Microsoft, J.P. Morgan and Cisco. At the start of her design career, she taught herself how to code and cofounded a platform that provides consumers global access to Duty Free prices in a consistent currency. Jenna completed a Bachelor of Arts, Multimedia Design from Curtin University in Australia and education remains a personal interest. Recently, she created a framework for integrating AI into the entire creative process, and she’s currently leading the creation of an educational course, Designing with Data for R/GA U.



• Refreshments and Networking (6:15-7:00)

• Panel Discussion and Audience Q&A (7:00-8:00)

• More refreshments and Networking! (8:00-8:30)


The location will be Galvanize in West SoHo (in the “Union Square” space). Galvanize is “The Learning Community for Technology” with tech classes, co-working, events and much more.