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In this episode of the MarTech Wiz podcast, we interview Aki Balogh of MarketMuse. MarketMuse is an AI-based tool that leverages sophisticated machine learning algorithms to improve content marketing.
Market Muse builds content maps to help you write more comprehensively around a topic. Yes, we geek out a bit on the AI side of Market muse, which has attracted fans of the likes of Neil Patel and Brian dean. We also delve into the building a marketing technology tool from the ground up. A lot of lessons learned here. Throughout the conversation, we identify common gaps in people’s content, how influencers can accelerate growth, and the importance of topic authority in content. I recommend checking out MarketMuse.com but first listen to this conversation.
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