Explainer Video Software…Explained! 3 of the Best Explainer Video Software Tools Reviewed

April 11, 2018 by Jean Pak, Guest Author

Explainer Video Software Review Intro

Explainer Video Software...Explained! Reviews of 3 of the Best Explainer Video Software Tools

Explainer videos are everywhere nowadays - they’re being used in online courses, product education and marketing.  There are several easy-to-use, cost-effective and powerful explainer video software tools to help tell the story of your brand. If you are not familiar with this concept, here are some of the best explainer video examples.

These videos are going to be more common in the future; Why?  Have you noticed how many more people are watching an animated explainer video vs a step-by-step instructional manual?

There are several easy-to-use, cost-effective and powerful explainer video software tools to help tell the story of your brand.

Don’t worry if you’re not using these videos yet. This explainer video software review will cover three of the best explainer video software platforms to help you choose the right one for your company.

Sure, you could hire an explainer video production company but you may not have a few extra G's in your budget for that at this point. For the DIYers, we’ll show you several explainer video tools for you to create a video in-house.

What distinguishes explainer videos from talking head videos? You may have heard the term ‘explainer videos’- these type of videos capture your product’s features and benefits in a more engaging manner compared to traditional video. Animated explainer videos bring a product’s story and history to life in a unique way.

There are many video marketing animation tools out there to create explainer videos. But which one is the best explainer video software for you?

Some common questions people ask when choosing explainer video software are:

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    What are the price ranges of each explainer video software?
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    What features are available in each tool?
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    How easy are these programs to use?
  • 4
    What can explainer video software do for our business?
  • 5
    What are the key advantages of each one?

These are all important questions to ask yourself given your time and budget.

Below we provide a detailed look at each explainer video software platform including the UX of each and feature breakdown to illustrate the similarities and differences among them.

Let’s begin our explainer video software review with diving into 3 of the top starting with GoAnimate and following by VideoScribe and PowToon.


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    Monthly subscription pricing range: $39-$159 a month
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    Median price ($89/month) includes full HD videos, no logo
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    Video quality up to 1080p vs low end 720p
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    Live chat support
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    1 user license

GoAnimate is easy to use while still offering more intermediate options compared to other tools like Videoscribe.

GoAnimate: How it Works

When you first login, you can choose from different explainer video templates


After you choose business, they give you even more options.


GoAnimate has great user friendly instruction tips to guide you through your first animation:


Text Options

Variety of different text layouts and style templates


Infographic image library


Music Library

  • Choice of audio library or sound effects


Platform Viewing

  • Android, iPad, iphone, Macbook, iMac, and more!


More image choices:


Characters for your animation vs audio

  • Categories from all ranges of casual, political figures, sports, children and more!


Pros of GoAnimate:

  • Explainer video templates guide you to create your first animation
  • This is helpful when you first start out because having some examples can give you a creative boost to see the power of video animations
  • More choices for characters vs just hand drawn style animation
  • More choices in customizing the video to the platform of your user -tablet, mobile (iPhone vs Android)

Cons of GoAnimate:

  • Setting up the scene

As you can see, it’s easy to customize the animation according to scenes. However, if your team member is new to creating animations and storyboarding, then modifying the ‘scene settings’ or ‘add scene’ can be a process to get acclimated to using.

  • Imagine your animation as a storyboard with different components or ‘scenes’
  • This helps you construct the finished product by imagining it creatively in scene stages where each scene represents a different part of the story.
  • Each scene includes music, audio (voiceover), and video to construct the story.
  • You’ll want to have some experience with storyboarding because it is a useful framework to learn GoAnimate.


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    Single user, team user, and educational pricing
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    Mobile app for iOS users
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    Image and sound library
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    Record audio directly in program or import

VideoScribe Pros

  • Easy and Simple Navigation Panel
  • Easy scan for the first step - Create a New Scribe, Explore recent scribes, or view past online scribes
  • Simple organization by folders to sort your scribes by categories

Left Hand Side Navigation Panel


Top Navigation Panel


User-friendly icons that clearly guide you to the different features

There’s a ‘Save’ button on the left hand side of the page and creator features on the right hand side. The ‘music’ icon lets you import music and a microphone icon for recording or importing a voiceover as well as a ‘paintbrush’ for drawing, ‘hand’ for hand-drawn style illustration, and ‘play’ to preview the animation.

Doesn’t get any simpler to get started creating your first scribe or explainer video!

Bottom panel:

‘Picture’ icon to import or use the VideoScribe image library

‘Tt’ to adjusting the text, font and color

‘Chart’ for importing or creating a chart within your scribe

‘Voiceover’ is easy to use - you can record and play your scribe at the same time

Benefits: This lets you match your recording speed and pace to the animation


The above screenshot shows you the variety of music that comes with your VideoScribe subscription. The choices are vast and the time frequency range is impressive.


Now, if you want to add pictures this is how simple and easy it is to use:

‘Import image’ allows you to import from the web or from your own library

Choose from ‘draw’ or ‘move in’ for the animation style


‘Move in’


VideoScribe Image Library

Creating your First Scribe (Photos)


Step 1: Create the Text


Step 2: Adjust the font type, size, position, color


Final Product:



My initial impression of the PowToon navigation inside the platform is it’s easy to determine what the different features can do. However, while the choices and possibilities are endless it can be overwhelming. For instance, knowing where everything is and the layout of the customized features can be an initial challenge until you become more familiar and use it more often.

PowToon Pricing

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    Business plan ($59/mo) offers unlimited royalty free music vs Pro plan ($19/mo) offers 88 tracks
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    Unlimited video exports
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    Commercial rights
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    Maximum 15-minute long videos

UX Pros:

  • Navigation Right Hand Panel Options
  • Ability to choose ‘scenes,’ ‘text’ ‘characters’ ‘props’ and more
  • Similar navigation style setup similar to GoAnimate

Right Side Navigation Panel

  • Choices of customizing the text, characters, shapes, sound and more

Left Hand Navigation Panel

This is the left hand navigation is great for viewing and editing your slideshow. They’ve designed this well so you can easily customize and work on one slide at a time and orn modify the existing template.


More Customization of Text from Headings, Title, and Body Text

Change the font size, style, positioning, and color


Text Effects

You can add different effects such as cloud bubbles and customize the color, shape and direction.


Pros of PowToon

  • More advanced customization of font
  • Customized text effects which can enhance your video
  • More explainer video templates compared to GoAnimate and VideoScribe for each category of Business videos from ‘Sales and Marketing,’ Explainer and more!
  • If you’re familiar with storyboarding, then the setup of the scene is similar to GoAnimate and easy to put together
  • Grid for your video - this is effective for positioning and aligning the different elements of your video

Choice of starting from scratch or popular explainer video templates!


Choose between using PowToon for business, personal and/or educational

This guides you to selecting the right layout for your project.


Cons of PowToon

Navigation of different features can be a bit overwhelming if you’re the type of person who wants less choices

  • Setup of their navigation requires some patience to learn all the nuances of changing fonts
  • Choices can be overwhelming of text color, size, effects,

User Tips:

Sometimes we all want to rush and create the animation but we need to remember the different steps that are involved before we can begin that process. These pop-up tips appear as a guide and to show you the first step of creating the animation so you don’t get too far ahead and get frustrated.


Explainer Video Software Review Summary

What are the key differences between all three products ranked?

On a scale of 1 to 10, with 1 being the least favorite to 10 being the most favorite.




Image Library

Cloud Storage

Audio Selection


















PowToon’s Business Plan Pricing while slightly more than the other two for full HD video offers significant extra features. For one, there’s the option to use unlimited royalty-free music. It also provides 10GB of cloud storage for your videos and produce a maximum length of 8-minute videos at Full HD video quality, commercial and third-party resell rights and unlimited exports.

These are important to highlight because you’ll want the flexibility of video quality and production for your business.

GoAnimate, VideoScribe, and PowToon are similar with respects to image libraries. They offer similar numbers of images to import but GoAnimate has an edge over VideoScribe in the variety of images. In addition, GoAnimate offers the ability to collaborate on projects so that the process can involve a lot of creative individuals rather than one person. GoAnimate’s other edge is its integration with other marketing programs such as MailChimp, AWeber, and Salesforce.

So that concludes our explainer video software tool review. In short, explainer videos are the way to go so pick a tool and get started! These videos grab and keep people’s attention resulting in higher engagement for your product and company.

Guest Author
Jean Pak

Jean Pak is a Curriculum Developer and Designer who aspires to help entrepreneurs create amazing online learning courses on topics from mindfulness, leadership and optometry. You can find her on LinkedIn at linkedin.com/in/jeanpak

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