Instapage is one of many landing page builders on the market today. There are many alternatives to consider: Instapage vs. Leadpages (our Leadpages review), Instapage vs. Unbounce, etc. So how do you know if Instapage is the best landing page tool for YOU? That’s what our in-depth Instapage review (and video) is for. MarTech Wiz will help you decide if Instapage is the right landing page builder for your organization.
What is Instapage?
Instapage helps you quickly create professional, powerful landing pages. No design or coding skills are needed to create pages. Instapage has all the main features expected in a landing page builder including templates, drag and drop editor, conversion rate analytics, and mobile-responsive design. Pro and Premium subscribers have the added feature of A/B testing functionality.
Instapage gets an excellent rating of 8.5/10 from MarTech Wiz ranking them the #4 landing page builder. Continue on to find out the highlights as well as downsides of Instapage.
Instapage Features: What does Instapage do?
Instapage doesn’t have a huge features list with tons of bells and whistles. Instapage focuses solely on their core offering of landing pages. Their 9.0 rating indicates they do it well. It’s not meant to be a website builder like Wix or Squarespace. Instapage’s feature list includes:
- Landing page builder: drag and drop editor to build and edit pages
- Pre-built customizable templates: templates for lead generation, event registration, thank you pages and more
- Optimization & analytics: analytics dashboard to show conversion analytics of all of your pages
- A/B Testing (Pro/Premium version): split testing to compare different versions of a page in order to identify the best performer
Instapage Benefits: Why use Instapage?
Quick Landing Pages
Instapage helps organizations that need to create new marketing pages fast. And nowadays, who doesn’t? Pages are typically created to generate leads, sales, webinar registrants and thank you pages. Instapage pages do not require the time, money and effort of hiring a developer, designer or building in-house.
The standard lead generation tools like boxes and forms can easily be added to your pages. Form submissions integrate smoothly with most major email marketing solutions. This allows you to build your email list in a professional and effective manner. Instapage also has templates for two-step or multi-step opt-in forms.
Conversion Rate Analysis
Instapage provides an easy way to analyze the performance of your landing pages. The analytics dashboard shows the conversion statistics for each Instapage landing page. This allows you to compare one landing page versus others as well as industry benchmarks.
Not sure if your page design or copy is your best work? Use A/B Testing to split test the page with two or more variations (pro/premium plans only). A/B Testing with Instapage is easy. Duplicate your main version (A) to make a second variation (B) with copy or design changes you want to test. When people visit the url, some will see version A and some version B. Over time, you will have the data on which page is converting better.
To see Instapage in action, check out this Instapage demo and review video by MarTech Wiz.
How does Instapage work?
Getting started is extremely easy. Instapage is an online SAAS tool. Simply create an account (sign up for a free trial) to gain access to Instapage. No credit card is required.
1. Choose your starting point
Once logged in, you have several options for the starting point of your landing page.
Pick a template on Instapage
This is the most popular starting point. Templates provide a professionally-designed page to work from. Our Instapage review recommends started here.
You can browse over 100 Instapage templates to find a template that best fits your purpose.
Templates are categorized into lead generation, click-through, webinar, mobile app and thank you pages. Instapage templates are flexible and fully customizable. You can completely alter the layout, images and copy in the drag and drop builder.
Purchase a template on ThemeForest
What if you cannot find the perfect template on Instapage? There are about 100 templates for sale on at the external marketplace ThemeForest. The prices of these templates range from $9 to $23 with most at $18 or $19.
Start with a blank page
You can always choose to simply start from a blank page. This is the most flexible option as you create your page from scratch.
Landing pages aren’t very complicated. You can build a simple landing page fairly quickly with an idea of the images and copy. The question is whether it will look as professional and polished as the templates.
Also this option requires the most amount of work and design skill. For these reasons, we don’t recommend the blank page option for beginners in this Instapage review.
Instapage’s Template Importer is an interesting advanced premium feature. You give Instapage a web address of a landing page. Instapage then scans the style of that page and returns it as a template. Instapage will pull in its style and layout in the Instapage editor. From there you will be able to change any text, videos, or buttons you want.
2. Customize in the drag and drop editor
Next use the drag and drop editor to fully customize the page to your liking. People rave about the power and ease of use of the Instapage editor. The editor is central to the Instapage platform. Instapage has managed to achieve a balance of simplicity and power. You can achieve most editing options with an intuitive interface and no clutter. The editor has a mobile view to check if your page is mobile-responsive.
For example, say you want to add a new section with a title, video and CTA button.
- First add a blank section in Instapage and place it where you want on the page.
- Next choose a background image or color if desired. The tool to nudge the background image is helpful as that can be tricky sometimes. There is a nice feature to add a color overlay to your image.
- To add video, simply paste a Vimeo or YouTube url into the edit box. To adjust the size of the video box, simply drag the corners to your desired size.
- Adding and styling a button is easy. Choose Add New then Button. All the key editing options are there (minus font which is in settings). Just drag the corner handle to size the button.
It is not a problem if you need elements to overlap. Drag and drop wherever you like and then arrange which element goes on top.
Landing pages often use sense of urgency to convert. One of the biggest conversion tools is a countdown timer. Instapage has a countdown timer which is lacking in some other builders.
One thing we didn’t like was the parallax background effect. Instapage simply fixes the background image in the background while the page scrolls. In a true parallax effect, the background image should scroll at a slightly different speed than the rest of the page. This creates a 3D-like effect.
The full list of elements include headline, paragraph, image, video, button, form, shapes, map, social, timer, and HTML.
The HTML container allows you to embed any forms or other html items (like an iframe) that you couldn’t add otherwise. Map provides a live Google Map for any address given.
While we can’t cover all aspects of Instapage here, our Instapage review video provides an inside look into Instapage in action.
Once you are satisfied with your landing page, you can publish it online. You have several publishing options:
- Publishing on Instapage is easiest. However you may have to use a url with an Instapage subdomain.
- Use the WordPress plugin to publish it to your WordPress site. Drupal is also fully integrated.
- Publish directly to your website servers which requires more technical know-how
- Or even publish it on Facebook as a page
Getting started is simple. Sign up for a 30-day free trial with only your email address, no credit card required. Then test out this powerful and polished tool. You might get offered an Instapage discount after you sign up via email.
2017 Update: SSL certificates are now available (Premium plan only) for a more secure pages.
What do users typically say about Instapage?
Instapage Pricing and Plans: How much does Instapage Cost?
Instapage pricing for the basic plan is $39/month paid monthly or $29/month if you choose the annual plan.
The Professional plan is $69/month (monthly) or the equivalent to $55/month (annually). It provides access to team access and A/B testing.
The Premium plan is $149/month (annual option only). The premium plan includes personalized support options and expanded team access options.
All plans include unlimited pages, visitors and domains.
All plans provide at least email support and access to the knowledge base.
Does Instapage have a free trial and/or totally free plan?
- Free trial: 30-day (link)
- Free plan: No
- CC required for free trial: No
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Drop Off Rate
Estimated percentage of people who stopped using the product